WHAT IS SEO IN DIGITAL MAEKETING? 

SEO (Search Engine Optimization) for online marketing is the act of enhancing a website's visibility in search engines such as Google, Bing, or Yahoo so that it can be ranked higher in organic (free) search results.

Simply put — SEO makes your website visible to people who are looking online for products, services, or data pertaining to your business.

 The Primary Elements of SEO:

On-Page SEO

Optimizing on your website such as:

Keywords (terms people search for)

Title tags, meta descriptions

Headings (H1, H2, etc.)

URL structure

Image optimization

Internal linking

Off-Page SEO

Things done outside your site to enhance credibility:

Backlinks (links from other authoritative sites)

Social media promotion

Influencer marketing

Technical SEO

Enhancing the backend and performance:

Website speed

Mobile-friendliness

Secure connection (HTTPS)

Correct indexing and crawling by search engines

Content SEO

Producing high-quality, relevant, and engaging content that matches what users are looking for.

 Why SEO Matters:

Boosts organic (free) website traffic

Establishes credibility and trust with users

Improves user experience

Provides long-term outcomes as opposed to sponsored ads