How much does social media marketing cost per month?

 In today's digital world, SMM isn't an option but a must. Be it a small business or a big brand, having a good social media presence helps connect with the audience, build trust, and boost sales. However, one of the most common questions business owners ask is: "How much does social media marketing cost per month?"

Let's break it down.

1. The Average Cost of Social Media Marketing

The cost of social media marketing can vary widely depending on your goals, platforms, and agency or expert you will hire.

Here's a general monthly estimate:

Type of Management Monthly Cost (Approx.)

Freelancer or Individual Marketer ₹10,000 – ₹35,000 ($150 – $400)

Small Agency ₹25,000 – ₹80,000 ($300 – $1,000)

Established Agency (Full Service) ₹80,000 – ₹2,00,000+ ($1,000 – $2,500+)

With the addition of paid ads, the ad spend itself, depending on your budget and the reach to the audience, can range from ₹10,000 to ₹1,00,000+ per month.

2. What Affects the Cost?

Several factors influence the amount you will spend:

Number of platforms: The management of only Instagram will be cheaper compared to the management of Instagram, Facebook, LinkedIn, and YouTube.

Content Creation: Professional graphics, videos, and copywriting add to the cost.

Advertising Budget: Paid campaigning, such as Facebook Ads and Instagram Ads, can really increase your spend.

Frequency of posting - more posts per week means more planning, design, and scheduling.

Goals & Strategy: Whether your goal is brand awareness, lead generation, or sales conversion affects how complex-and expensive-your campaign will be.

3. What's Included in a Social Media Marketing Package?

The full-service social media marketing package usually includes:

Content creation: posts, stories, videos, reels

Page management and engagement

Social media strategy and analytics

Paid ad management

Monthly performance reports

4. Is Social Media Marketing Worth the Cost?

Absolutely ✅

If done properly, SMM will deliver:

Stronger brand presence

Increased website traffic

Better audience engagement

More leads and sales.

Think of it as an investment, rather than an expense, because consistent high-quality social media marketing grows brand loyalty and fosters long-term growth.

5. Conclusion 

The average cost of social media marketing per month depends on the scale of your goals and who you hire, but even a small monthly investment can generate big results over time. If you're just getting started, start small, test the outcomes, and increase your budget to scale with your business.